31 August 2021, Hungen – ROY Asset Holding SE (WKN RYSE88, ISIN DE000RYSE888), real estate project developer and manufacturer of high-quality ceramic tiles, has restructured its director level. Surasak Lelalertsuphakun (37), Chairman of the Board of Directors, will assume the additional position of Managing Director (CEO) from 1 September 2021.  In return, Matthias Herrmann will step down as Managing Director and as Deputy Chairman of the Board of Directors on 31 August 2021.


The new management team thus consists of Surasak Lelalertsuphakun (CEO), Siu Fung Siegfried Lee (CFO) and Suriya Toaramrut (COO). With their extensive experience, they form a powerful management team from a successful Thai family:


Surasak Lelalertsuphakun (37) attended Epsom College and graduated from London City University with a Master in Automotive Engineering. In 2006, he joined ROY and completed intensive training programs in all production departments at ROY’s manufacturing facility in Beijing. In 2007 and 2008, Mr. Lelalertsuphakun worked as a project manager for ROY and was responsible for investor relations, customer relationship management, managing logistics and developing a franchise network in China. From 2008 to 2010, he gained additional professional experience as a sales manager and engineer at Vanson Electronics Co. Ltd. in Hong Kong. In 2010, he joined Lion Legend Holding Ltd. as Vice President and Director of Research and Development. There, he was responsible for investor relations, daily management of production lines, customer relationship management, and product development and design. After the successful IPO of ROY Ceramics SE on the Frankfurt Stock Exchange in April 2015, he joined Lee’s Pharmaceutical Holding Ltd. as Executive Assistant to Chairman and works there as Manager.


Siu Fung Siegfried Lee (63), who joined the management in July 2021, is the former Chairman and CEO of ROY ceramics Holding SE, now ROY Asset Holding SE. He holds a master’s degree in ceramic machinery from South China University of Technology. Mr. Lee has been an entrepreneur in Hong Kong since 1993 and has more than 35 years of extensive experience in finance. Since the listing of ROY ceramics Holding SE in April 2015, Mr. Lee has also successfully managed the Group’s property business in the United States.

Suriya Toaramrut (38) holds a Bachelor of Business Administration degree and was the Managing Director of Tako works Co. Limited until 2017. Prior to that, he worked as a Management Trainee by Maersk Line. Mr. Toaramrut is responsible for the development of ceramic production.

Surasak Lelalertsuphakun comments: “By distributing responsibilities among three managing directors, we are taking into account the positive development of the company. With the new management team, we see ourselves well equipped for future growth.”